about us
WHO WE ARE
At Blueprint, we go beyond advertising—we create culturally resonant storytelling that drives meaningful impact. From immersing ourselves in the Kaapse Klopse in the Mother City to enjoying a shisanyama in Umlazi, visiting a corner shop in Umtata, and vibing at a groove in Jozi, we don’t just observe South African culture—we actively live and understand it. This intimate local knowledge enables us to craft stories that genuinely connect with audiences across Mzansi and beyond.
our services
What we're good at
Blueprint is a comprehensive communications team, featuring expert agencies in diverse fields:
From strategy to ideation to execution, our work is created in-house, allowing for seamless storytelling across multiple platforms. Our in-house TV and radio studios enable real-time content creation and rapid execution, ensuring brands stay relevant and responsive. We don’t just market brands—we connect them to audiences through authentic, meaningful storytelling delivered via the most relevant media platforms.
our work
What we've done
Our work speaks for itself—award-worthy, insight-driven campaigns that don’t just capture attention but build real connections and lasting impact. Every campaign we create is crafted not just to stand out, but to stand for something.
PRASA
We Are Doing More
So You Can Do More
Sasol Rewards
Where Your Spend
Pays You Back
SANRAL
World Class Infrastructure
our initiatives
How we give back
At Blueprint, we believe that creativity should do more than build brands—it should build communities, uplift people, and create real change.
Our Clients
Who we've worked with
Our clients aren’t just logos on a page—they’re a testament to our expertise in building parastatal, public service, and local brands that make an impact. From large-scale nation-building initiatives to private sector disruptors, our portfolio reflects our ability to craft work that matters and moves South Africa forward.
our team
Our Leadership Team
GROOVIN NCHABELENG
Founder & Executive Chairman
Award-winning local advertising and marketing guru, thought leader, and entrepreneur with three decades of industry experience.
Groovin Nchabeleng is a trailblazer in the advertising industry, known for his ability to build brands that resonate. With over 30 years of experience, he has played a pivotal role in shaping the South African marketing and communications landscape.
As the visionary behind Blueprint Advertising, Groovin has led the agency in delivering culturally rooted, insight-driven campaigns that drive national impact. His influence extends beyond advertising—his expertise in brand development, social entrepreneurship, and strategic communications has made him a trusted leader in the industry.
The most powerful stories are the ones that reflect people as they truly are. Authenticity isn’t a trend; it’s a responsibility.
Groovin Nchabeleng
Founder & Executive Chairman
TRACEY COPLEY
Managing Director
Dynamic and passionate leader who ensures that creativity meets execution.
Tough as nails yet deeply invested in people and brands, Tracey is the engine that drives Blueprint forward.
Her journey began in TV Production, but her ability to lead and deliver results at scale saw her move into account management, where she managed blue-chip brands across Africa and the Middle East.
Since 2013, Tracey has played a critical role in Blueprint’s growth, ensuring that the agency delivers work that is creatively ambitious, strategically sound, and flawlessly executed. From leading Blueprints operations to navigating complex business challenges, she thrives under pressure, ensuring Blueprint’s continued success and client satisfaction.
ITSOSENG MATSANE
Executive Creative Director
A strategic, conceptual problem-solver who sees opportunity where others see obstacles.
Itsoseng Matsane’s rise from Graphic Designer to Executive Creative Director is a testament to his unwavering drive and talent.
A firm believer that the best work comes from taking creative risks, Itsoseng thrives in tackling challenging briefs and turning them into game-changing campaigns.
His leadership is helping Blueprint consistently produce impactful, insight-driven work that connects with audiences and delivers results.
Eureka Nkese
Executive Creative Director
Eureka Nkese is a conceptual powerhouse who brings a digital-first, integrated mindset to Blueprint. A natural storyteller, he crafts ideas that don’t just sell products—they resonate with people on a deeper level.
His journey into advertising began on the stand-up comedy stage, where he honed his ability to read audiences, create connections, and tell stories that stick. This unique perspective has shaped his approach to creativity—developing work that is relatable, culturally relevant, and commercially impactful.
At Blueprint, Eureka is more than just a creative leader—he’s a culture driver. His ability to blend humour, insight, and bold ideas results in work that is as entertaining as it is effective. He pushes teams to think beyond the obvious, delivering campaigns that not only capture attention but leave a lasting impression.