20 Years of exceptional advertising
In a nutshell, we are a full-service Advertising agency that delivers bespoke solutions to social, economic, business and brand challenges.
From a shisanyama in Musina to a corner shop in Umtata, a taxi rank in Bonteheuwel to a blomspot in Soweto, we are respected for our grasp of the local market - as well as our agility, capability and personalised service.
We are focused on one thing; to help grow brands that help to grow our nation.
The work we do is less about chasing industry accolades and more about delivering work that works. FINISH AND KLAAR!
An award-winning South African Advertising and Marketing guru, thought-leader and entrepreneur, with over 25 years industry experience.
Respected industry senior, obsessed with creating work that speaks to the hearts and minds of Mzansi's people
Before joining Blueprint, Sandile was an Executive Creative Director for Momentum McCann, a division of McCann Worldgroup, a leading global marketing services company with an integrated network of advertising agencies in over 120 countries. He's been in the industry for 22 years.
He's worked for leading agencies such as McCann-Erickson, Ogilvy, Saatchi & Saatchi and Herdbuoys - on countless campaigns for brands such as National Lotteries, South African Airways, South African Breweries, Peugeot, Telkom, Eskom, Shell, Mango, Nestle and most recently; SANRAL. He's been invited to judge the prestigious Loerie Awards and Apex Awards for Effective Advertising. His love for Entertainment Marketing and Content Creation has seen him head the MTV Networks Marketing & PR for Africa, handling world-renowned brands such as MTV, MTVbase, Nickelodeon and VH1. He's motivated by creating truly South African advertising.
A dynamic and passionate leader with a long track record of propelling brands to the number 1 spot.
After pursuing a career in Information Technology and Programming, Tracey changed her path to challenge herself in the exhilarating Advertising and Marketing world. In 1993, she joined Framptons International (now DDB South Africa) in Account Management. The next 7 years at Framptons saw her grow into the role and became a member of the board in 1998. She later joined Red Nail as Group Account Director working on accounts such as Revlon, Samsung, Fiat, House & Home to name a few.
In 2003 she opened her own small agency specifically aimed at advertising and communication in the food service industry. She sold the company in 2005 to re-join Leo Burnett where she worked until 2008. From there a stint as Business Director at JWT and then on to Mccann Worldgroup where she worked until 2011, managing accounts that included L'Oreal, MasterCard, General Motors, Chartis Insurance, Nestle, NWU University, Waltons and Isuzu. She's been in the industry for 25 years.
We are proud to be supported by a team of passionate brand experts who love what they do as much as we do. This makes Blueprint a positive, optimistic and lekker environment. Together, ons maak 'n plan!
It's a testimony to our local understanding and expertise in building parastatal, public service and local brands. We are proud to have played our role to help grow brands that grow our nation.
The third in a series of brand positioning campaigns to drive awareness of and appreciation for South Africa's world-class national road network.
A low-cost airline brand campaign that celebrates the carrier's 'explorer' positioning.
A quirky campaign that positions RTIA as the real experts for advice on traffic fines.
Brand positioning campaign addressing the social benefits of what SANRAL does; setting up the brand platform 'Beyond Roads.'
This unconventional brand campaign uses interesting analogies and personalities on how we all need electricity.
Shell welcoming the Spring season with a hard-hitting beverage-focused retail campaign.
A campaign that celebrates the many sides to icon Connie Ferguson, as she launches her range of body lotions.
Eskom celebrates its positioning as South Africa's number 1 power enabler.
The launch campaign for the upgraded mobile account; e-Wallet eXtra.
The second brand positioning campaign, this time with a business focus addressing the economic benefits of what SANRAL does.
A thumping campaign that launches the Shell and Spotify partnership.
A campaign that expounds Brand South Africa's 'Inspiring New Ways' positioning.
Groovin Nchabeleng on: 011 234 2588 | firstname.lastname@example.org | 48 Tesla Crescent, Sunninghill, Johannesburg, South Africa